Elliott Grant

CEO, ShopWell

Dr. Elliott Grant.  CEO, ShopWell 

Elliott has led the growth of the #1 free personalized food recommendation solution in the US. ShopWell enables millions of shoppers to discover food that helps them reach their health goals.

Elliott was the founding CEO of HarvestMark, which grew to become the global leader in fresh supply chain traceability and analytics and was acquired in 2015 by Trimble (NASDAQ: TRMB). Previously Elliott was VP Operations for a global food-packaging manufacturer, worked 5 years at McKinsey & Company, and earned a PhD in Engineering from Cambridge University.  He holds 25 US patents and is the inventor of the Voice Pick Code, which is incorporated into the US produce industry’s traceability standard. Elliott was named by The Packer as one of the produce industry’s top 25 executives, Silicon Valley Business Journal selected him as one of the 40 leading executives under the age of 40.  He serves on the Board of Directors of the Produce Marketing Association, and chairs the PMA’s Science & Technology Committee.   He also sits on the Board of a DNA-based traceability startup.

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